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267: In defense of online ads ​

Your team runs an advert.

Someone clicks your ad but doesn’t sign up.

Did the ad succeed or fail?

  • Your timing isn’t their timing. Do you sign up to everything you like? Or do you sometimes figure later is fine?
  • No stalking. An ad’s success isn’t down to statistics, but how useful it was as a genuine act of service for those you serve.
  • Measure the right things. Measure it to see if it is, in fact, useful, not to see if you’re herding cattle effectively.

Advertisers get fussy about wanting people to “act now” on their “funnel”. And advertising gets a bad reputation because of it.

Advertising is either an act of service or an act of invasion.

Your team gets to choose.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.