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267: In defense of online ads ​

Your team runs an advert.

Someone clicks your ad but doesn’t sign up.

Did the ad succeed or fail?

  • Your timing isn’t their timing. Do you sign up to everything you like? Or do you sometimes figure later is fine?
  • No stalking. An ad’s success isn’t down to statistics, but how useful it was as a genuine act of service for those you serve.
  • Measure the right things. Measure it to see if it is, in fact, useful, not to see if you’re herding cattle effectively.

Advertisers get fussy about wanting people to “act now” on their “funnel”. And advertising gets a bad reputation because of it.

Advertising is either an act of service or an act of invasion.

Your team gets to choose.


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Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.