Beat as a friendly sport
Everyone seems to want to “beat” their competitors these days.
But “beat” can be aa friendly sport too, if we want it to be:
Option 1: Try to do what others are doing, and “crush” them.
Option 2: Try to see what your people really want, and aren’t getting, and “love on” them.
One is a game of manhunt. You chase after someone else, always behind, looking for clues, fixated on your target.
One is a game of care. You listen and ideate, like when a spouse’s birthday is coming up, eager to love them well.
I know which version appeals to me most.