Beat that, best practices
Marketing ‘best practices’ aren’t best.
They’re just:
- Most quoted by the uninitiated
- Most common in an industry
- Most frequently sold to us
That doesn’t make them best.
So if people are online to…
- Check on friend/brand
- Learn something
- Be entertained
- Buy things
…then your ‘best practices’ should give them 2+3 until they 1+4.No ‘best practice’ can best that!