Google's new personality

Google’s leaning into brand personality with their “Build you bot” campaign.

What they did & how I’d improve it:

What they did:

• Realized Android is anthropomorphic
• Realized Android is about diversity
• Made a ‘Build your own bot’ UX
• Let users ‘identify as’ Android

What I’d add:

• Make it your tech guide (via email or Gemini)
• Let you interact/communicate with it
• Turn it into your phone’s personality
• Let you purchase it as a desk toy
• Turn it into a PFP you can use

Take-aways:

• Give your brand personality, so users spend time with it.
• Let your brand be enjoyable, so users look forward to it.
• No one has it all worked out, not even Google.

Sounds like opportunity, doesn’t it?