Algorithms and children

Algorithms are like children.

They think they know what they want, but:

• They love tasty things
• They hate healthy things

The algo is giving everyone sweets, But brands want them to eat veggies.

The only logical solution?

‘Healthy chocolate’:

• Tastes good
• Makes them better
• Guilt-free consumption
• More exposure to your brand
• More likely to purchase from you

Give them the value they need, in ways they enjoy.

Put another way: give them healthy chocolate.

That way, people can find you + WANT what you’ve got.

Isn’t that better?