Lose some leads

You should lose leads. On purpose.

If you’re not, you’re missing these 10 things:

• Not clear enough on your audience
• Not selective on who you serve
• Not brave to say no to misfits
• Not choosing quality over quantity
• Not setting clear business boundaries
• Not trusting intuition on dud leads
• Not matching offers to core strengths
• Not choosing long-term over quick wins
• Not working to attract the right crowd
• Not clear enough about what you offer

Instead, focus on those who:

• Want exactly what value you offer
• Enjoy exactly how you deliver itThat’s your perfect offer.They’re your perfect leads.

Don’t spoil your party by letting in bad fits.