Important work vs your work

What’s the difference between important work, and your work?

Sometimes, nothing.

Sometimes, there’s an important problem or market opportunity, and you find your work directly in line with that.

Othertimes, they’re totally different.

Maybe your work isn’t important in the eyes of major media. Maybe there’s no big market opportunity where you’re heading. Maybe no one cares about it quite like you do.

Maybe that’s okay.

Because it’s not your work just because others deem it important.

It’s your work because it’s important to you.

And maybe that’s all that really matters.