Remarketing campaigns
The biggest problem with remarketing campaigns?
They ‘chase’ business with:
- Follow-ups
- Boring pitches
- Ambiguous offers
When they could ‘attract’ business with:
- What they value
- In an enjoyable way
- With no risk to them
Remarketing stops being “chasing people”.
Remarketing starts being “more ways to make their day”.
Which do you think gets a better response rate? 🙂