“Hello, can I help you?”
Probably not. At least, not yet:
- You don’t yet trust yourself: Until you understand–and desire–your ideal outcome with clarity and specificity, you won’t trust yourself to truly be helped.
- You don’t yet trust me: Because you don’t know me. I can’t help you if you don’t trust me. You’ll question the council, the process, and the price.
Your audience is probably not ready for your help, yet.
But you can help your audience get to a place where they’re ready for help.