Extra mile vs AI

If AI can create faster, test faster, ideate faster, process data faster, spin more plates at once, and is only going to get faster still…

Where does that leave you?

For instance, cold email agencies are blowing up because AI tools are better than they are. And so email is becoming fiercly competitive.

Until you realize you can simply show up as a human — like so many have been unprepared to do — and be a breath of fresh air in inboxes. Going the extra mile, showing real care, and being a human being have never been more valuable.

How about development agencies, or design agencies, or marketing agencies? Same again: AI can write code faster, design templated visuals faster, and create marketing campaigns based on historical data faster. And so it’s all becoming fiercly competitive.

Until you realize there’s more to great code than lines generated, more to good design than seen-it-all-before templates, and so much more to great marketing than doing what has already been done, using the same brain everyone else is using.

Again: Going the extra mile, showing real care, and being a human being have never been more valuable.

What interesting times we live in.