Marketing inertia

Marketers underestimate inertia.

Did you buy your last iPhone because it was the best?

Or did you buy it because it’s what you’re used to buying despite the price, despite it being the same as the last one you bought, despite the limitations, despite everything.

Inertia.

If you want to move someone to do something new, you need to do something different. Something special. Something unique.

So put the trends and templates away. They’re only holding you back.