What AI isn't taking from you

If you do design or marketing in your company…

Here’s what AI isn’t taking from you.

AI is good at:

• Fancy buttons and shiny layouts
• Experiences you’ve seen before
• Performance marketer tricks

AI is not good at:

• Understanding YOUR audience
• Experiences never seen before
• Building things they’ll adore

Remember: Most products/experiences aren’t our choice.
They’re chosen by employers, social circles, or inertia.
Those experiences are what AI is trained on.
Draw upon something different.

Make things people actually want and enjoy, then give it to them where and when they’ll be drawn to it.

Isn’t that better?