Good design

Website design is regressing into a game of “who can add as much superfluous detail as possible”.

Text sliding in from transparent, images swooshing into view… it’s the new PowerPoint.

Why? Because designers are desperate to stand out from the crowd, grading their work on box-shadows and linear-gradients, rather than people helped.

People don’t want more things to swoosh in.

People don’t want more garnish on their buttons.

They spend most of their time on social media platforms that work hard to do away with all of those things for good reason: to amplify the content.

The best designers remember:

Bad design says “Look at me!”

Good design says “Look at this!”

And make “this” the part that’s truly remarkable.