Ads aren't “too expensive”

“Ads are too expensive.” “Ads don’t work.”

This is only true if you:

• Copy your competitors blindly
• Try to please absolutely everybody
• Try to sell them directly on the timeline
• Use boring visuals they’d never usually like
• Write boring things they’d never usually read
• Don’t invite to something more fun than the timeline

Avoid those mistakes and they’ll surprise you.