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261: Doing the wrong work

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What do you think about at 5am?

Is it something that moves you forward or something that holds you back?

  • The wrong work: Founders worrying about client relationships instead of an Account Manager. Account Managers worrying about writers using the right tone instead of the Writers. Writers worrying about ad targeting instead of the Ad Manager.
  • The right work: Founders pondering how to further realize the vision within the team. Account Managers pondering how to make their clients feel extra-special. Writers and Advertisers collaborating to go deeper for their readers. 

Same people, vastly different focus. When we focus on doing the right work, value germinates, starting at 5am.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

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647: The Lonely Leader

If a leader has no followers, are they really a leader?
We see this question pop up a lot. Perhaps it’s one of the reasons we’re so often proud of – or lust after – large numbers of followers on social media.

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646: Saying Goodbye

If–as the Stoics said–nothing that is natural is evil, perhaps we can ‘get the message’ that the journey is to be relished. Indeed, it’s the only part of our work we ever truly have.

You are creating what matters.

So how can we help you
sell it better & make more impact?

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