Landing pages are focused on the wrong thing

Most landing pages shouldn’t focus on conversions.

They should focus on:

• Understanding what preceded them in the CX
• Being a continuation of what users were enjoying
• Expanding upon the user narrative, leading to next steps
• Making signup/onboarding/discovery interesting/useful/exciting

When you focus just on conversions?
You’ll try to squeeze users to do what you want.

When you focus on continuing the experience?
You’ll give users what they actually wanted & want more of.

(Here’s a secret: doing that creates WAY more conversions)

Isn’t that better?