Great and different

So often, marketing is a byproduct of what companies can get approved—whittled down through layers of ‘feedback’—instead of what customers actually want to experience.

The idea people, the managers that approve those ideas, and most roles that follows simply want to lay low, not rock the boat, collect their paycheck and head into their weekend.

Great ideas don’t get shot down because they’re not great ideas.

But because they’re different.

But the market likes different. Their loss, your opportunity.