Marketing is not a skill

Marketing is not a skill.

Matchmaking is a skill:

  • Knowing your audience well
  • Knowing what they want to learn
  • Knowing how they enjoy consuming
  • Combining the two

‘Marketing’ is just an activity. Like ‘dating’.
People don’t want ‘dating’.
People want to ‘find the one’.

So don’t be a marketer.
Be a matchmaker.