Unique differentiator

Everyone wants a unique differentiator…

And miss the most obvious one:

A better presale+postsale customer experience.

“That’s too time-consuming!”
“That’s too expensive!”
“That’s too difficult!”
“That hits our CAC!”

There’s a reason why:

• Amazon approves almost any return request ever.
• Apple has physical stores when the site works fine.
• Our client strategies are delivered as 24-page comics.

Most brands have a lousy customer experience.
Most brands have lousy, boring marketing.
Most brands are making it worse with AI.
And that’s a HUGE opportunity.

2X your customer acquisition cost (CAC).
↪ 10X your customer lifetime value (CLV).

Isn’t that better?