Free trial?

Why some users don’t try your free trial?

• It’s not the price (obviously)
• It’s not the value you provide
• It’s not the trial’s limits (if any)

It’s because you lack an ‘actual free tier’:

• Pre-product learning
• Pre-product entertainment
• Pre-product progress in their world

The product journey doesn’t start at the ‘free trial’.

It starts when they see you in content,

It continues when they enjoy de-platforming.

THEN, they want your ‘free trial’.