Easy or effective

What’s missing on most webpages?

It’s not a product description.
It’s not all features/benefits.
It’s not clever copywriting.
It’s nothing to do with you:

It introduces WHAT they want to learn.
It does so HOW they love to consume.

Example:

They want to learn how to bake cookies?
They love watching silly cat videos?

Put the two together:

“Silly cats baking cookies.”

It requires research.
It requires more effort.
It requires imagination.

But do you want Easy, or Effective?