Pricing changes

“You’re not charging enough!”

“You’re overpriced!”

I figure it this way:

If we can do a great job at something, but it takes a certain amount of time to make it great, then that time needs to be factored into price.

If we can do an equally-great job with less, we might need to be charging less anyway.

If we need that time but compromise on price, then we compromise on service, which is a total disservice to the customer.

Let price be dictated by the experience they want, not the line-items in your plan.