Better social goals

Likes/comments are not your social goal.

These are your social goals:

❌ Don’t: Chase followers & likes
(They only impresses your parents)

✅ Do: Collect loyal fans
(Where there’s real relation equity)

❌ Don’t: Chase ill-defined leads
(Everyone is here. That doesn’t make them a lead)

✅ Do: Give well-defined value
(Be like Santa: give gifts until they believe in you)

❌ Don’t: Chase ad impressions
(It just means you’re spending)

✅ Do: Read into the data
(Is it actually attracting your people?)

❌ Don’t: Chase ad thruplays at any cost
(It puts your focus on the wrong things)

✅ Do: Track intent-based thruplays
(Where they stick around because it resonates)

❌ Don’t: Optimize for opt-ins and open rates
(It’s creepy & full of false-positives)

✅ Do: Optimize for email reply rates
(Make it so good they they’ll thank you)

❌ Don’t optimize for bums in seats.
✅ Optimize for experiences people love and look forward to.

Isn’t that better?