Behind a Fast500 brand

I’ve been writing some ‘customer success’ stories lately for my Otherworldly studio. I thought you might enjoy reading some of them:

The strategy, videos, pages and UX behind a Deloitte Fast500 brand.
Supporting S2G from 11k to over 35K customers, winning Deloitte Fast500 for 5 years in a row.

S2G is one of the leading email delivery server SaaS companies in the world. We met the founder when the company was serving 11,000 customers in 100 countries, and ready to take the brand — and the product — to the next level.

Edutainment materials for new markets

As the S2G customer base grew, two components of marketing became the focus: general and niche. The ‘general’ bucket was the overall user experience for anyone who discovers the brand, such as from content marketing. The ‘niche’ bucket was for tailored, focused experiences designed for specific market segments, contextualizing the UX and language to suit them.

By crafting tailored experiences per market, we were able to resonate more intimately with target demographics than competitors. For instance, the education market introduced a Harry Potter inspired theme across media. An animated video explainer introduced the power of the service while entertaining visitors, featuring an IT wizard that utilizes a student’s magic abilities to make emails deliver more effectively, bypassing even the bulkiest of spam filter city guards.

“Everyone in the office heard it and came over to watch. They love it” — Lukas W, Business Development Manager

Similarly, by optimizing more general market assets, we were able to more effectively articulate the power of the service, crafting granular materials that allow users to ‘discover’ a variety of different services and solutions through a natural, highly-visual explorer design and information hierarchy.

By deploying all of this with the latest web technologies, we were then able to double site speeds, even while delivering an even greater visual experience.

Product design and development

By applying these same principles to the product design and development, we’ve made great strides toward more enjoyable user onboarding and a more polished application interface for users to experience. The latest interface leverages SPA HTMX technology to make page states feel instant, while maintaining a highly efficient environment for the Go back-end to liaise with.

Users are delighted with the progress, represented by a 5/5 rating on TrustPilot, a 5/5 rating on G2, and a 5/5 rating on Capterra. Further, the continued progress has secured the company the enviable badge of “Deliotte Fast500” for five years in a row, as the brand continues to grow and thrive through difficult economic conditions.