255: Trust-rate optimization ​

A website is needed… So a website is made. When it’s done, you hope it’s amazing. And when you think about improving it, you do one of two things:

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

If you’re a cause-driven or sustainable business, if you hear the cries of an unhappy client, you race to their aid to make things better. To do all you can to improve their situation and move them forward.

Sometimes we think we’ll ride a high into the sky. We’re just as likely, in this mindset, to fear a setback will slide us right down into hell. How does your perspective affect your meaningful work?

Why would you underestimate your competition? Isn’t that how you get overtaken? Maybe. But it’s also an opportunity to shift your focus.

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.