The cancelled meditation app

I used to subscribe to a meditation app. Did for many years. But when I cancelled it, I got 50% off discounts in my email practically practically every month.

Have done ever since.

The brand is training me to do two things:

1. Never pay full price for it, as they don’t think it’s worth it.
2. That they billed me 2x what its worth for years without telling me.

This is a good example of marketing promotions gone bad.

They send these promotions in an effort to reactivate churned accounts. That’s their intention.

But the reality is, they’re making me less likely to buy again.

So when creating offers, or nurturing business, remember to look at it from their perspective. See your work through their eyes, in their world.

It changes everything.