Replaceable hype-men

Don’t want to be a replaceable hype-man?

You need Evergreen Ubiquity:

Being your company’s ‘hype-man’ means:

• Waste time on checklist productivity,
• Go to market on the back-foot,
• Chase people around,
• Discount your stuff,
• Hamster wheel.Yeurgh.

But ‘Evergreen Ubiquity’ draws folks in:

• Very educational, very entertaining.
• You’re drawn in by its contribution in your life.
• You’re drawn in by the personalities you bonded with.
• You’re drawn in because it’s a small part of your identity.
• You go to it, it doesn’t chase after you.

Things you need for that:

• Know your customers way better than you do now
• Know how they love to consume content/products
• Know what they consider ‘completely un-ignorable’
• Build at the intersection of those things
• ‘Pay the price’ of it taking time to build

Which would you rather be?
Replaceable hype-man, or Evergreen ubiquity?