Offers vs Modifiers
If your offer sounds like this
We need to fix it, fast;
– “Buy now, 20% off”
- “Only 4 slots left” – “Doors close tomorrow”
These aren’t Offers. These are Modifiers.
You can use them to modify Offers… but they’re not Offers.
Buyers don’t want 20% off. They want a brand they love & trust to solve their problems.
Isn’t that better?