Edutainment in cold outbound

Can ‘edutainment’ improve your cold outbound?

You bet your booty it can:

Bad outbound:

• Is pushy
• Is boring
• Pitches product
• Same for everyone

Good outbound:

• Attracts
• Is enjoyable
• Fixes a problem
• Made just for them

The ultimate response of bad outbound:
= “OK fine”

The typical response of good outbound:
= “Thank you so much this is great”

You get that by sending:

• What people actually want
• How they want to receive it
• Un-ignorably well-executed

Isn’t that better?