Good marketers vs Great marketers

Good marketers VS Great marketers

The great ones do 3 things differently:

1. They learn WHAT the audience wants
2. They learn HOW they want to get it
3. They SMASH the two together

And they have PROCESS for it.

E.g. I use edutainment frameworks like:

• “Dirty Taxi” structure
• “What they’d rather be doing” method
• “BBQ Chip” formula
• “Dead Fish” funnel
• “Lesson Arc”

But there are many ways to get it done.

Just get those 3 things right, and put some process around it for consistent results.

Boom, welcome to the Great club.