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251: About the things you don’t need to do ​

This topic is a popular one. And it often misses the point.

Not needing to do something doesn’t mean we shouldn’t:

  • Follow-up isn’t just for leads. It’s for clients, too. Not spoken to yours in two weeks? Why ever not? Like marriage, we should become more–not less–attentive once promises are made.
  • Customer gifts and extras. The heart may not miss what the eye hasn’t seen, but is that a good enough reason to not lavish upon those who trust you with their care?
  • Doing what others won’t: Your role may be well-defined. But every team has some “stuff” nobody wants to do. Does a “that’s not my responsibility” attitude contribute or hinder your team’s culture?

Relationships–like culture–germinate in the gaps where nobody “needed” to do something, but did anyway.


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Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

586: Social Proof VS Ego Stroke

It’s all about the customer, not the business, and that’s why most companies don’t choose these endorsements. They like the ones that make them feel good, instead. Which will you choose for your website?

582: Unnatural Marketing

Your natural enables your genius. Their natural makes those breakthroughs theirs. Those who compete against you are unlikely to understand this. That’s your advantage.

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.


Mosaic Marketing Optimization

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Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.



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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.