A website is needed… So a website is made. When it’s done, you hope it’s amazing. And when you think about improving it, you do one of two things:
August 17 2018
There’s important work to do, but it’s often hidden from view:
- “I’ll do that… otherwise what else would I do?” Good question. Do you plan on answering it? What’s the deeper work you’re not getting around to?
- “There’s nothing left to talk about.” Oh good, now it’s time for real conversation to begin. This is where it gets interesting.
- “This project would be great if only…” Interesting; if it’s really true, what rules do you need to break to make it so?
It’s called “going above and beyond” because it’s the hidden work beyond where we were planning on going that surprises and delights us all.