Buyers don't trust marketing

Buyers don’t trust marketing.

Here’s 4 ways I make mine trustworthy:

(True of my own products + for studio clients)

1. Listen more.
   All flops were due to insufficient listening.

2. Use their words.
   They believe their own words
   (or they wouldn’t think them)

3. Take the risk-behind-the-risk away.
   They don’t trust money-back offers if they don’t trust you.
   They don’t trust free trials if you request CC info.
   Go deeper to find their fears.

4. Make it enjoyable.
   Putting on a great show shows you care about their experience.
   Being boring / clinical exposes you as transactional.
   Want them to enjoy their order? Prove it up-front.