240: Don’t learn the rules ​

If you already have, then forget them:

  • Affiliates for agencies? Isn’t that just for physical products? No, that’s merely the rule.
  • Retainers for plumbers? Isn’t that for SaaS or consultants? No, that’s merely the rule.
  • Money-back guarantees for doctors? Aren’t they for infomercials? No, that’s merely the rule.
  • One-time fee for perpetual service? Isn’t that only for non-recurring items? No, that’s merely the rule.

What if you broke all the rules?

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