Put that helmet away
Not spoken to any potential customers in a week?
Here’s what you’re missing out on… (Put a helmet on ’cus you may want to kick yourself)
What potential customers know:
- What has their attention at the moment
- What their problems feel like right now
- What their inner-narrative sounds like
- What ‘cheap’ and ‘expensive’ mean - What they think progress feels like
- What they think the solution is - What they’ve tried that failed
- What ‘easy’ and ‘hard’ mean - What they’re afraid of doing
- What they enjoy consuming
- What ‘no-brainer’ looks like
- What they’ll look forward to
What you know:
KACLUNK!
I’m told that’s the sound it makes when the penny finally drops. (And pennies are a sound you’ll want to get used to)
Do these 3 things:
- Talk to customers,
- Have a process for organising that data,
- Implement what it reveals.
Then put that helmet away, champ. Can’t hear customers with it on.