On caring

A short lesson about ‘caring’

(from 100s of client projects):

After consulting & creating for:

• Bootstrapped startups
• VC backed startups
• Multinationals
• Fortune500

The biggest winners approved:

• qualitative user interviews
• creating what users love
• branded world-building
• edutainment content

As for the biggest losers:

• just copy competitors
• educational but dull
• never talk to users
• always cheap out

Simply put?

They cared more about their customers.
They cared more about the experience.
They cared more about their wants.
They cared more about the details.

Sad but true: caring is a competitive advantage.