Increase R

To increase referrals,

Just increase this one number:

‘R’ (used to track viruses, but also referrals)

- If every customer refers 1 more: R=1. - If 1/10 customers refer 1 more: R = 0.1. - If 1/100 customers refer 1 more: R = 0.01.

Lesson? The easiest way to grow is to increase ‘R’.