Choose wrong
The only thing worse than getting your niche wrong…
Know what it is?
Having ‘everyone’ as your niche!
When you choose wrong, you:
- Discover how much must change
- Profoundly modify your work for them
- Profoundly modify your marketing for them
Those are all transferrable skills.
But when you choose ‘everyone’, you:
- Build what you think ‘everyone’ wants
- Offer ‘vanilla’ work that nobody wants
- Produce marketing nobody will listen to
When faced between ‘none’ or ‘wrong’
Choose wrong.
In my experience, it’s the path to ‘right’.