Ads and billboards

Ignoring ad targeting features?
= “Let’s speak to everybody, thus nobody”

Using overly broad ad copy?
“Let’s speak to everybody, thus nobody”

Underestimating ad visuals
= “Let’s just do what others do, thus not stand out”

Not A/B testing ad elements
= “It’s fine to not explore what our people truly want”

Skipping analytics review?
= “It’s fine to not explore what our people truly want”

Ads should be expressions of care and fiduciary responsibility.
Not daddy’s billboards.