Want a brand?

Marketing = what you say while in the room.

Branding = what they say when you’re not.

These words often get mixed up in a lot of other things. But that’s really all they boil down to.

Now. Doing the exact same thing as everyone else can mean you’re marketing.

But it definitely means you’re not branding.

Here’s why:

If you say the same thing as everyone else, they won’t say anything about it when you’re gone.

Ergo, there is no branding.

Want to build a brand?

Remember to be different. Your special kind of different.

Because you’re so unique already.

Harness it, apply it to what you say, and let it be remembered.

Congratulations! You’re branding.