Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
August 3 2018
Thinking of setting up a meeting to “touch base”?
- Touching base is code. Code for, “I’m not sure of the goal, and I don’t care to figure it out.” It shows carelessness and a lack of regard for someone else’s time.
- Good meetings have a goal. Once that goal is met, the meeting should end. A call without a goal has no ending. This shows a lack of leadership in whatever area the meeting is regarding.
- Status updates are better written down. Updates require no collaborative problem-solving. As such, the written word–clear and asynchronous–is much better suited to the task.
Solve a problem, meet a goal, or write an update. Don’t touch base.