Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
August 1 2018
…is that its full of things we don’t need:
- Does it really need all of those features? Or did someone decide they’re needed simply because it’s what others do?
- Do we really need all these meetings? Or can we spare ourselves the ‘stand-ups’ and ‘touching base’ by better defining our goals?
- Does it really need to be done in 3 weeks? Where did that date and time come from? Did someone merely “pick a date”?
When we pack a timeline so full that we lose the ability to think between tasks, we lose our ability to see where we’re going.