So good they’ll deplatform

This week’s issue of The Productoon newsletter dug into how we don’t need to be limited by social media platforms and their algorithms.

But to be free, we need to be great. Here’s an excerpt:

Make things so good they’ll
randomly check elsewhere for you.

Ever flick over to your favourite store or channels?
Just to see if there’s something new or interesting?
Most of us do.

Great experiences live rent-free in our minds.
Optimise for it.

Make things so good that
media covers you cross-platform anyway.

The media covers interesting and noteworthy things.
So make interesting and noteworthy things.

Then tell them about it.

Leverage smaller-by-design channels.

Email newsletters. Discord servers.
These work because you’re the moderator.
Not an algorithm trying to sift through billions of posts an hour.

Now you’re the one responsible for your people seeing the best stuff.
And you’re far better equipped to do that than Meta is.

Okay okay… so it’s clear: we have to make really great things.

What does “really great things” mean?

Here’s the formula for that in this context:

Give more than you ask + Make it enjoyable.

The more you give than you ask, and the more you make it enjoyable, the greater your results should be. Do that and extend your time horizon, and you’re golden.

Don’t entrust the health and wellbeing of your creations, projects, or business ventures with platforms and gatekeepers that don’t give a hoot about you.

The safest, smartest, and most fun thing you can do is to be bigger than the platforms.

To read the full issue, go to and subscribe!