The best ad ever made

Some say it’s the best ad ever made.
Why?

No one was offended.
No one was alienated.
No one was pushed away.
No one connected with it.
No one clicked or purchased.

But at least no one was excluded!
…Right?

Wrong. Everyone was excluded:

• You didn’t help anyone.
• They’re still suffering/stuck.
• They needed you. You weren’t there.

Don’t play it safe.
You owe it to them to push the wrong ones away so the right ones can find you.