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231: Break your own industry ​

Most of us can think of something that could totally change an industry, breaking the way things are done today, for the better. Like self-driving cars for taxi companies. Many fear it:

  • “It’ll never actually happen.” Not a good strategy. Hoping it’s impossible limits you and underserves those who trust you with their care.
  • “Hopefully nobody’ll do that.” Not a good strategy. Someone probably will, eventually. What happens then?
  • “What if we did it?” Good question. It would be hard, sacrificial work, and it could transform the amount of value you provide those you serve.

If you’re already eager to do hard, sacrificial work, and you want to offer the greatest value to those you serve anyway, then why not break your own industry?

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters, for the betterment of your cause.

521: What Our Words Say About Us

When we talk to the marketplace-and it listens-it’s trying to figure out who your message is for: them, or yourself?
Your marketing message hurts or heals your market-there is no middle ground. Which is yours?

You are creating what matters.

So how can we help you
sell it better & make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Mosaic

Mosaic Marketing Optimization

by Fairhead Creative

Mosaic is a marketing optmization platform to give you specific actionable ROI-calculated recommendations rather than just data.

Differencemakr

DifferenceMakr

by Fairhead Media

DifferenceMakr is an upcoming preeminent resource for those who want to make a difference.

Marketing Review

Insights & Creative Marketing Review

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.