Whether we mean to say these things or not is not the point. In the moment, it’s how other people will interpret it. Interpretation matters: forget what you think your marketing says, what does it really say to those you wish to serve?
July 30 2018
Most of us can think of something that could totally change an industry, breaking the way things are done today, for the better. Like self-driving cars for taxi companies. Many fear it:
- “It’ll never actually happen.” Not a good strategy. Hoping it’s impossible limits you and underserves those who trust you with their care.
- “Hopefully nobody’ll do that.” Not a good strategy. Someone probably will, eventually. What happens then?
- “What if we did it?” Good question. It would be hard, sacrificial work, and it could transform the amount of value you provide those you serve.
If you’re already eager to do hard, sacrificial work, and you want to offer the greatest value to those you serve anyway, then why not break your own industry?