Invite us on the ride

Clear (a to-do list app) launched in 2012.
Debuted #1 ‘top grossing’ in the US App Store.

I remember using it on my 4S, thinking to myself,
“This actually makes grocery shopping…enjoyable.”

Then it went quiet.
No updates.
No news.

So 16 May 2023, when they announced it was returning…
The market was a totally different place.
We weren’t celebrating the leader.
We were cheering the underdog.
But why were were cheering?
After they’d vanished?

Because they invited us along for the ride.

And just like that, their journey became our journey too.