Stay the course

Quick, there’s a new social platform!

Act fast, there’s another feature!

Attention! There’s an opportunity!

Woah.

There’s always something new.
There’s always another feature.
There’s always another opportunity.

And there’s always a wave of opportunists chasing it.

Know what there’s still a shortage of though?

People committed to focused, undistracted production of great work.
A body of work that makes you gasp,
Not because it’s a new opportunity,
But because they stuck at it.
They were patient enough.
They stayed the course.

Stay the course.