Cursed content

Content creation has been cursed for years.

Think about it:

  • The world shares one timeline
  • That timeline gets very busy
  • So algos jump in to help with the noise
  • Strong +/- reactions are prioritised
  • To be seen, content must antagonise

“Here’s a lambo, BOOM it exploded,
Now we’re running from a hitman,
Look here’s a million dollars.”


Good news:

The world’s getting tired of it.
Mr.Beast said so himself.

The “maximum quantity” race is being replaced by the “maximum quality” game.

Making ‘remarkable’ things worth sharing is back.
Less, but better’ is back.
The creative is back.

What will you do with this opportunity?