3 types of video

There are 3 types of video.
(Only 1 is worth making.)

Type 1: Trend-matched

  • Do what everyone else does
  • Fight a headwind of competition
  • Unable to stand out as a result

Type 2: Shock-opposite

  • Do the opposite of everyone else
  • No headwind, but folks are confused
  • Stands out, not for the right reasons

Type 3: Market-matched

  • Make what they want + make it fun
  • Ride a tailwind of genuine interest
  • Stands out for the right reasons

We get to choose…
But it’s not much of a choice!