Landing pages simplified

The things that spring to mind are not it.

They worked for a while, but things have changed:

• You’re competing with the whole planet now
• Everyone’s got no-code tools & GPT companions
• Everyone’s read the same books you have

Now, we must play an elevated game.

Good news: the elevated game is more fun, works amazingly, and best of all:

Your competitors aren’t doing it.

Here’s what a great landing page is not:

It’s not a 'killer sales letter'.

People don’t want to be 'killed'. Do you?

'Killer sales letters' impress other marketers and make everyone else think, "Oh, here we go again."

Good copy is important, but this ain’t it.

It’s not a Dribbble-worthy design.

The race to make every web page feel like a 2002 Powerpoint presentation is on.

Watching things flit around the screen impresses your no-code friends, and maybe even your parents, but does little to excite people about your product.

Good design is important, but this ain’t it.

It’s not a 'grandslam offer'.

Everyone read the same books, and now everyone’s inbox is full of the same sensational offers in cold-email form.

Usually, from anonymous folks promising you the world on a stick if you’ll only write them a check (pinky-promising they won’t run off with your hard-earned cash if they can’t deliver).

People are rightly wary of too-good-to-be-true offers.

People never asked you to give them the world.

People don’t want to be convinced.

People want a good time and less problems.

So give them that.

I go into more detail on this topic in this week’s issue of The Productoon Newsletter. Check it out!